Case Study

Improved Credit Program

Our Client: One of the Nation’s Largest Automotive Retailers

Situation


Like so many in the automotive industry, the cost to acquire new business often exceeds responsible investment limits. Most agencies engaging the vertical focus on the “easy” source which is current customer. While it is critical to retain and resell existing customers, it is impossible to grow market share without a sustainable source of new business volume. Enter DME Acquire!

Solution: Improved Credit Targeting


Acquire’s expertise in both automotive and financial services was brought together to develop one of the most effective acquisition programs in automotive today. Using credit bureau sources, a profile was built seeking consumers who have had a significant improvement in their credit quality. Their improved credit scores would now enable to be approved for a purchase rate which would save them money each month by purchasing a car from our client.

Acquire positioned our client as “the good guy” who is offering them a chance to undo a bad deal they entered into with the previous dealership and bank. Using an integrated channel approach, qualified consumers were sent letters with their current payment vs. the new payments based on their likely interest rates. A personal URL with an explanatory video added depth to the sales process and generated leads which were emailed instantly to the stores’ BDCs.

Results


$225

Cost ofAcquisition!

$57

Saved Customers Average per Month

$2200

AverageGross Profit!

Rolled Out Nationwide in New& Used Car Superstores