An Intimate Understanding ofCustomer Vehicle Data
Unlock the potential in your vehicle dataand boost response rate by 20%-25%.
Unlock the potential in your vehicle data and boost response rate by 20%-25%.
Our Approach
Our focus and passion is helping our clients’ profitably grow sustainable market-share. The formula is basic, the solutions are what separate us.
Get (Conquest)
New customer acquisition via data-driven contact strategies based on LTV to the business
Grow
Focus on both share of wallet and share of garage to maximize the opportunities within the customer base
Keep
Well timed communication strategy to maintain relationship especially during “moments of truth”
What We Do
Extend the Marketing Capabilities of Your Business By Choosing ONLY the Services that Fit YOUR Needs.
DATAHOSTING
SPECIALPRODUCTION
VENDORMANAGEMENT
PROGRAMDEVELOPMENT
CREATIVEEXECUTION
ANALYTICS, STRATEGY& PROCESS
YOUR COMPETITIVE ADVANTAGE:
Flexibility & Agility = Speed to Market
Relevant Services
Vehicle Data Enhancement that delivers guaranteed campaign improvements, predictive insights and scale to profitable marketing initiatives.
New sources of business volume identified through unique data assets and delivered through turn-key programs.
Identify and engage likely defectors in near real-time, turning the tables on key competitors.
Why Acquire Reveal?
Let Acquire show you our turnkey formula!
Vehicle Data Enhancement that delivers guaranteed campaign improvements, predictive insights and scale to profitable marketing initiatives.
Predict Consumer Behavior with Reveal
Aside from knowing your customers’ names, their vehicle information is the most important data asset you own.
The vehicle helps us better understand and predict behaviors like…
- How frequently they’ll service their vehicle
- How much they’ll likely spend
- How long they’ll likely own
- What type of services they’ll need
- What they’ll likely drive after this vehicle
Merging consumer and vehicle data is your formula for success!
Acquire Reveal Use Cases
USECASES
Identify & purge disposers/defectors
Reduced wasted spend and eliminate embarrassing communications to people who no longer own.
Apply “service value” score to records
Length of ownership + vehicle value = predicted service spend.
Apply inspection data anniversary dates for solicitation
Increase penetration of valuable inspection services. View Case Study
Perform accurate equity mining on Service Only customers
Used in retail automotive for predicting a sale transaction, aftermarket service can use this data for effective “bridge” strategies.
Improve accuracy of 3rd party lists by eliminating disposers
Avoid wasted budgets and communicate with confidence to 3rd-party records processed.
Vehicle Data Statistics
20%
VEHICLE OWNERSHIP
Each year, nearly 20% of an aftermarket automotive company’s database will “churn” due to vehicle disposal or customer relocation.
27%
TARGETING
More than ¼ of mailing campaigns were directed to HH of a vehicle disposer.
-75%
IMPACT
Response rates of HH’s with a disposed vehicle response is less than 75% of confirmed owners.
Vehicle Lifecycle “Revenue Runway”
Knowing each vehicle/customer’s likely “revenue runway”, we can more effectively deploy
budgets and contact strategies to elevate return on marketing investments.
| # of Owners | Avg Days Owned | Days Owned Prior 1st Transfer |
|---|---|---|
| 1st Owner (Purchased New) | 3,113 | 2,056 |
| 2nd Owner | 2,361 | 1,757 |
| 3rd Owner | 2,111 | 1,301 |
| 4th Owner | 1,932 | 1,003 |
| 5+ Owner | 1,609 | 946 |
Use Case: State Inspection Campaigns
State mandated vehicle safety inspections provide a significant source of business volumes when the consumer is engaged at the right time. Accurate data is the key to a successful program.
- 13 states mandate an annual safety inspection in order to operate the vehicle and maintain a current registration status. Missouri requires a 2-year inspection.
- Inspections are due each year on the one-year anniversary of the previous passed inspection.
- Inspections drive high RO’s given the frequency of failure; e.g. Brakes, tires, exhaust, etc.
- State inspections serve as a loyalty driver or an opportunity for defection.
Are You Prepared to Maximize Your First-Party Customer Data Once Cookies Are Gone?
The planned elimination of 3rd party cookies by Google should create a necessary sense of urgency within data hosts and marketing departments to establish best-in- class 1st-party data processes.
