A Better Way to View FutureAutomotive Service Revenue

Vehicle Lifecycle “Revenue Runway”


Knowing each vehicle/customer’s likely “revenue runway”, we can more effectively deploy
budgets and contact strategies to elevate return on marketing investments.

Revenue Runway is a lifetime value of the vehicle vs. the customer/owner.

The most predictive inputs in future service revenues and frequency are the age of the vehicle and length of ownership.

Consumers are 3.3X more likely to engage in preventative maintenancefor vehicles owned <400 days vs. ›700 days!

3.3X

<400

>700

# of Owners Avg Days Owned Days Owned Prior 1st Transfer
1st Owner (Purchased New) 3,113 2,056
2nd Owner 2,361 1,757
3rd Owner 2,111 1,301
4th Owner 1,932 1,003
5+ Owner 1,609 946