Case Study
State Inspection Campaigns
Our Client: Leading Provider of Automotive Safety Notification Services
State Inspection Campaigns
State mandated vehicle safety inspections provide a significant source of business volumes when the consumer is engaged at the right time. Accurate data is the key to a successful program.
- 13 states mandate an annual safety inspection in order to operate the vehicle and maintain a current registration status. Missouri requires a 2-year inspection.
- Inspections are due each year on the one-year anniversary of the previous passed inspection.
- Inspections drive high RO’s given the frequency of failure; e.g. Brakes, tires, exhaust, etc.
- State inspections serve as a loyalty driver or an opportunity for defection.
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