Households with no current or previous relationships with clients' store.
- Owned: No loan or lease on vehicle, 100% equity
- Off-lease: Same make or high switching consideration to a make represented by client within the market area
- Equity: Positive equity position, same make or high switching consideration to a make represented by client within the market area
- Credit Improvement: Improved credit quality of consumer or HH member paying a higher interest rate than warranted. Creates an opportunity to save money by purchase or refinance of vehicle
Conquest Marketing: New Sources of Volume
A partnership between TBC/Big O and DME can exploit many of the opportunities currently ignored by the aftermarket and recapture lost business from the retail dealership segment.
Off Lease Tire & Brake
- 1.7MM vehicle leases will expire in 2023
- 65% will purchase tires and brakes at turn in
Pre-Approved Credit
- 64% of consumers living paycheck to paycheck
- By nature, aftermarket service is less adept at facilitating credit options vs. dealerships
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- Next day notification of any and all consumers who have initiated an automotive loan application.
- Monitor your customers’ activities and your competitors’ customer in a defined area.
- Immediate contacts with direct mail, email and optional outbound telemarketing
- Precise targeting of prospects based on credit qualifications, incomes and vehicle types.
01. Strategy
Thinking at the junction of beauty and elegance to create strong, lasting and remarkable design and products.
02. Design
Doing at the fulcrum of aesthetics and function to craft an inspiring, compelling and authentic narrative.
03. Development
Working at the nexus of aesthetics and sustainability to craft meaningful design ideas that endure.
